Once the darling of consumers, the April-June sales figure for Apple is a historic low. This has coincided with Chinese player OnePlus taking top spot in premium smartphones with a share of 40 per cent and Samsung slipping to second position at 34 per cent in April-June.
The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
Samsung makes the largest number of non-4G feature phones in India
However, considered its high price of Rs 25k, Chinese smartphones like Xiaomi Mi4 and Oppo's One Plus One can dent the Japanese phone's popularity.
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